• "Parksville Downtown is cleaner, more vibrant and a better place to do business since establishment of the BIA in 2007."
    — Michelle Jones

  • "Downtown is a great place to work, play and lunch."
    — Cyndy Ireland Bresden

  • "As an organization, the PDBA is wonderful in bringing local businesses and people together in our community!"
    — Rhiannon Whitney

  • The PDBA has given our business community an amazing opportunity to work together. The organization helps to focus our needs and contributes to making the downtown a successful, attractive area that we are all proud to work and play in.
    — Sandy Herle

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About the PDBA
About the PDBA

The Parksville Business Improvement Association

PDBA - Dedicated to Promoting Parksville Downtown

Our non-profit society was formed in 2006 to administer and promote Parkville's Business Improvement Area (BIA).

City of Parksville’s Municipal Bylaw 1453 outlines the boundaries of the BIA. The area extends from Jensen Street to the waterfront and from McVickers Street to McMillan Street.

Funding of $150,000 annually is provided by a tax levy on all commercial properties within the BIA. These funds are allocated by a volunteer board of directors comprised of property and/or business owners/operators situated with the BIA.

There is an Executive Director who provides administrative support and management services to the board and PDBA operations, projects and services.

We Are Volunteers

The Parksville Downtown Business Association is a volunteer-based non-profit society dedicated to the enhancement and promotion of Parksville’s downtown core, and to supporting the more than 200 shops and services situated there. Read more about us, and how you can get involved.

PDBA Projects

PDBA’s projects can change from year to year according to community priorities and direction from the board of directors. In 2012/2013, PDBA supported:

Advertising

Advertising

Advertising

PDBA markets Parksville Downtown and its shops, eateries and services through major local and external print and TV advertising campaigns. Since the Fall of 2011, these have included:

  • Info-mercials on CHEK-TV
  • Full page exposure in Oceanside Tourism's Travel and Leisure Guide
  • Ads in Parksville-Qualicum Visitors' Guide and in our area's tourist map
  • Four-week Christmas print campaign in our local area as well as in Courtenay and Nanaimo

Downtown Ambience

Downtown Ambience

Downtown Ambience

PDBA has two grant programs — façade improvement, and safety and security — to help downtown businesses improve the appearance of their buildings and signage, and enhance their security. Contact the PDBA office for more information about how to apply.

PDBA also installs lamp standard banners to brighten our downtown streets and graphically outline the boundaries of the Business Improvement Area.

Also important to ambience is keeping our downtown litter and graffiti free. PDBA supports the Parksville and District Association for Community Living's "Clean Team" which regularly picks up litter. We also provide two free graffiti removals to affected downtown properties.

Free Bus

Free Bus

Free Bus

The Shoppers Shuttle is PDBA's largest single project. This service began giving free rides in 2010, and ridership increased so strongly in 2011 that the Board decided to run it again during July and August 2012. The route changes each summer to reflect trends in ridership and respond to passenger feedback. The bus stops at several locations downtown, along Resort Drive, and in Rathtrevor Park.

Promotional Print Materials

Promotional Print Materials

PDBA's print materials are important marketing tools. We produced our first business directory in 2010 and a new updated version, based on our online directory, will be available in 2012. A rack card promoting PDBA and Parksville Downtown will be produced this year for distribution on BC Ferries, in downtown businesses and in visitors' centres. Our Annual Report is a useful multi-purpose communications piece that is available as a download on this site.

Sculpture

Sculpture

Sculpture

The “Kinship of Play” sculpture is big, beautiful and couldn’t have happened without the participation of the City of Parksville and a partnership with the Oceanside Development and Construction Association (ODCA). Members of the association gave generously of their time, materials and equipment, and it was estimated that contributions totalled more than 15,000 dollars.

Sponsorships

Sponsorships

Sponsorships

PDBA makes the most of its resources by sponsoring select community events. These include Canada Day, Cinema under the Stars, the Summer by the Sea street market on Craig Street, and The Glassies Community Awards, among others. These are all events that bring people downtown to enjoy all we have to offer.


Meet the PDBA Board & Staff

The PDBA board is a diverse group of individuals representing fashion, food services, finance, media, real estate, health and beauty services, and non-profit businesses and organizations.

Melisa Beatty - President

Melisa Beatty - President

Melisa Beatty has worked in Customer Service for over 20 years, devoting the most recent nine years specifically to the Financial Services Industry.  She is currently the Manager, Business Services at the Parksville Business Centre of Coastal Community Credit Union. 

Her goal is to continue to grow and develop new relationships within the Oceanside community by offering her expert advice through Coastal Community’s varied divisions.  She believes growth can be achieved through full-spectrum personal and business banking services, as well as insurance and wealth solutions, for all members of our diverse community. 

Additionally, Melisa is actively involved in several community initiatives through Coastal Community, and recognizes the importance of the initiatives that are put forth by the PDBA. She would like to continue to offer her assistance wherever necessary to support the growth of the Parksville business Community and the Oceanside Community as a whole.

Helen Dyck

Helen Dyck

Helen Dyck's career in travel started at R & R Travel, Parksville, and though the name and ownership have changed several times, basically she still works for the same business. At one time she was an owner, but today she manages the business as a Marlin Travel Franchise. In the past 31 years of working in Parksville Downtown, she has seen many changes take place.

Service is a part of Helen’s nature. She has been a member of the Rotary Club of Parksville AM for 23 years and has served on the executive in most positions, including past president.  She has been a member of Beta Sigma Phi for the past 41 years. Other organizations she volunteers with : Salvation Army, Elder College and her grandchildren’s Sunday school at Parksville Fellowship Baptist Church.

One of Helen’s goals as a PDBA director is to see more members attend meetings and get involved in promoting Parksville Downtown as a place to do business.

Randy Henson

Randy Henson

Randy Henson is the store manager of Quality Foods in Parksville. Quality Foods is one of the largest retail outlets in the Parksville area. By being part of the Board, Quality Foods is able to provide valuable input and discussion on issues and ideas that are addressed by the PDBA. Randy has lived and worked in the community of Parksville for over 20 years and enjoys raising his family in this beautiful area. He truly believes in the potential of the Parksville business community and enjoys being a part of this dedicated group.

Sandy Herle

Sandy Herle

Sandy Herle and her husband opened Close To You in 1991. Over the past 24 years, the store has expanded to what is now Close To You Ladies Fashion, Lingerie and Footwear, employing nine staff, and located in a 4300’ location at Corfield Centre. Sandy has served on numerous boards, committees and with many organizations over the years of operating a business in Parksville. As well, she served on City Council and was Mayor of the City of Parksville.

As a self-employed person since high school Sandy knows that we are only as successful as our neighbors and we will only grow with collaboration. Sandy currently serves as vice-chair of the Parksville Qualicum Beach Tourist Association, Chair of the Vancouver Island Economic Alliance, and as a committee member with the Career Centre for men and women looking to create private businesses within the Oceanside area.

Sandy feels the Parksville Downtown Business Association is vital to the stability and growth of the downtown area.

Michelle Jones - Vice-President

Michelle Jones - Vice-President

Michelle Jones is a professional engineer and owner/principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on central Vancouver Island. Michelle is a founding member of the Parksville Downtown Business Association and has served the Board as Secretary/Treasurer.

Michelle has been actively involved volunteering in the community since arriving in 1995 and is currently the Vice President of the Oceanside Development & Construction Association, and serves on the RDN Liquid Waste Advisory Committee; the City of Parksville OCP Advisory Committee; and the Parksville Chamber of Commerce Policy Committee.

Kristy Lotzien

Kristy Lotzien

Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our local businesses to recommend to tourists for places to eat, shop and play.

She has owned a retail business, Soak Essentials Marketplace, for the past two years. The first 1.5 years it was located on Morison Ave. In July 2014, Soak Essentials Marketplace relocated to Craig St. Both of these locations in the BIA exposed Kristy to the broader needs of business owners in Parksville.

Kristy is interested in promoting more downtown events, beautifying the Business Improvement Area, and making a more united and walkable downtown.

Carol Ormiston - Secretary-Treasurer

Carol Ormiston - Secretary-Treasurer

Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff  and is a staple in the Parksville Downtown community. We'ver grown because our customers love our product selection and outstanding committment to service.

Arthur Wong

Arthur Wong

Arthur Wong’s 22 years in hospitality has taken him across the globe from Manila to Hong Kong to Shanghai to Cairo to California as well as Edmonton and Vancouver and now to Parksville. As current General Manager of The Beach Club Resort, Arthur’s goal is to ensure his hotel becomes an active part of the community and to ensure that the resort becomes a destination of choice for all visitors and residents alike by delivering on exceptional resort experiences to each and every person who walk through the door.

Arthur is an active member of the Rotary Club of Parksville AM as well as one of the board members of the Parksville Qualicum Beach Tourism Association.

Pamela Bottomley - APR - Executive Director

Pamela Bottomley - APR - Executive Director

Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

She left her role as PR director for a major Vancouver advertising agency in 1991 and moved to her Nanoose Bay acreage where she operated Pamela Bottomley Public Relations until joining the PDBA in September 2011.

Pam is an accredited member of the Canadian Public Relations Society and has studied business law and organization behaviour. She has served in many volunteer capacities in our community and is the Past-president of the Parksville-Qualicum Fish and Game Association.

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Keep an eye out for the new PDBA TV spot running now on CTV2, Channel 12. Let us know what you think.