Our Vision Statement:

"We are the catalyst for a vibrant and economically successful Parksville Downtown community"

PDBA Strategic Plan 2015

Our Bold Steps:

  • Strengthen relationships with key stakeholders
  • Enhance value for property owners
  • Be the marketing agent for Parksville Downtown
  • Galvanize our membership (Invite and Unite)
  • Be the champions of downtown revitalization

Parksville Downtown Map - PDBA

PDBA : Dedicated to promoting and enhancing Parksville Downtown.

We were incorporated as a not-for-profit Society in 2006 to administer Parksville’s downtown Business Improvement Area (BIA).

The City of Parksville’s municipal bylaw 1502 (see link righthand menu) outlines the boundaries of the BIA and what activities may be undertaken. The BIA extends from McMillan Street to McVickers Street and from Jensen Avenue to the waterfront.

Our work is funded by a levy on Class 5 and 6 commercially-assessed properties within the BIA. Our current five-year mandate runs to end of 2019. All businesses and owners of commercially-assessed properties within the BIA are members of PDBA.

We are managed and directed by a volunteer Board of Directors (see below). Our executive director is a management professional with an extensive background in strategic planning, corporate communications and marketing.

Meet the PDBA Board & Staff

  • Melisa Beatty, President

    Melisa Beatty, President

    Melisa Beatty has worked in Customer Service for over 20 years, devoting the most recent nine years specifically to the Financial Services Industry.  She is currently the Manager, Business Services at the Parksville Business Centre of Coastal Community Credit Union. 

    Melisa Beatty has worked in Customer Service for over 20 years, devoting the most recent nine years specifically to the Financial Services Industry.  She is currently the Manager, Business Services at the Parksville Business Centre of Coastal Community Credit Union. 

    Her goal is to continue to grow and develop new relationships within the Oceanside community by offering her expert advice through Coastal Community’s varied divisions.  She believes growth can be achieved through full-spectrum personal and business banking services, as well as insurance and wealth solutions, for all members of our diverse community. 

    Additionally, Melisa is actively involved in several community initiatives through Coastal Community, and recognizes the importance of the initiatives that are put forth by the PDBA. She would like to continue to offer her assistance wherever necessary to support the growth of the Parksville business Community and the Oceanside Community as a whole.

  • Helen Dyck

    Helen Dyck

    Helen Dyck's career in travel started at R & R Travel, Parksville, and though the name and ownership have changed several times, basically she still works for the same business. At one time she was an owner, but today she manages the business as a Marlin Travel...

    Helen Dyck's career in travel started at R & R Travel, Parksville, and though the name and ownership have changed several times, basically she still works for the same business. At one time she was an owner, but today she manages the business as a Marlin Travel Franchise. In the past 31 years of working in Parksville Downtown, she has seen many changes take place.

    Service is a part of Helen’s nature. She has been a member of the Rotary Club of Parksville AM for 23 years and has served on the executive in most positions, including past president.  She has been a member of Beta Sigma Phi for the past 41 years. Other organizations she volunteers with : Salvation Army, Elder College and her grandchildren’s Sunday school at Parksville Fellowship Baptist Church.

    One of Helen’s goals as a PDBA director is to see more members attend meetings and get involved in promoting Parksville Downtown as a place to do business.

  • Randy Henson

    Randy Henson

    Randy Henson is the store manager of Quality Foods in Parksville. Quality Foods is one of the largest retail outlets in the Parksville area. By being part of the Board, Quality Foods is able to provide valuable input and discussion on issues and ideas that are addressed by the PDBA.

    Randy Henson is the store manager of Quality Foods in Parksville. Quality Foods is one of the largest retail outlets in the Parksville area. By being part of the Board, Quality Foods is able to provide valuable input and discussion on issues and ideas that are addressed by the PDBA.

    Randy has lived and worked in the community of Parksville for over 20 years and enjoys raising his family in this beautiful area. He truly believes in the potential of the Parksville business community and enjoys being a part of this dedicated group.

  • Sandy Herle

    Sandy Herle

    Sandy Herle and her husband opened Close To You in 1991. Over the past 24 years, the store has expanded to what is now Close To You Ladies Fashion, Lingerie and Footwear, employing nine staff, and located in a 4300’ location at Corfield Centre.

    Sandy Herle and her husband opened Close To You in 1991. Over the past 24 years, the store has expanded to what is now Close To You Ladies Fashion, Lingerie and Footwear, employing nine staff, and located in a 4300’ location at Corfield Centre. Sandy has served on numerous boards, committees and with many organizations over the years of operating a business in Parksville. As well, she served on City Council and was Mayor of the City of Parksville.

    As a self-employed person since high school Sandy knows that we are only as successful as our neighbors and we will only grow with collaboration. Sandy currently serves as vice-chair of the Parksville Qualicum Beach Tourist Association, Chair of the Vancouver Island Economic Alliance, and as a committee member with the Career Centre for men and women looking to create private businesses within the Oceanside area.

    Sandy feels the Parksville Downtown Business Association is vital to the stability and growth of the downtown area.

  • Michelle Jones, Vice-President

    Michelle Jones, Vice-President

    Michelle Jones is a professional engineer and owner/principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on central Vancouver Island. Michelle is a founding member of the PDBA.

    Michelle Jones is a professional engineer and owner/principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on central Vancouver Island. Michelle is a founding member of the Parksville Downtown Business Association and has served the Board as Secretary/Treasurer.

    Michelle has been actively involved volunteering in the community since arriving in 1995 and is currently the Vice President of the Oceanside Development & Construction Association, and serves on the RDN Liquid Waste Advisory Committee; the City of Parksville OCP Advisory Committee; and the Parksville Chamber of Commerce Policy Committee.

  • Kristy Lotzien

    Kristy Lotzien

    Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our...

    Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our local businesses to recommend to tourists for places to eat, shop and play.

    She has owned a retail business, Soak Essentials Marketplace, for the past two years. The first 1.5 years it was located on Morison Ave. In July 2014, Soak Essentials Marketplace relocated to Craig St. Both of these locations in the BIA exposed Kristy to the broader needs of business owners in Parksville.

    Kristy is interested in promoting more downtown events, beautifying the Business Improvement Area, and making a more united and walkable downtown.

  • Carol Ormiston, Secretary-Treasurer

    Carol Ormiston, Secretary-Treasurer

    Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff  and is a staple in the Parksville Downtown community. We've grown because our customers love...

    Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff  and is a staple in the Parksville Downtown community. We'ver grown because our customers love our product selection and outstanding committment to service.

  • Arthur Wong

    Arthur Wong

    Arthur Wong’s 22 years in hospitality has taken him across the globe from Manila to Hong Kong to Shanghai to Cairo to California as well as Edmonton and Vancouver and now to Parksville. As current General Manager of The Beach Club Resort, Arthur’s goal is to ensure his hotel...

    Arthur Wong’s 22 years in hospitality has taken him across the globe from Manila to Hong Kong to Shanghai to Cairo to California as well as Edmonton and Vancouver and now to Parksville. As current General Manager of The Beach Club Resort, Arthur’s goal is to ensure his hotel becomes an active part of the community and to ensure that the resort becomes a destination of choice for all visitors and residents alike by delivering on exceptional resort experiences to each and every person who walk through the door.

    Arthur is an active member of the Rotary Club of Parksville AM as well as one of the board members of the Parksville Qualicum Beach Tourism Association.

  • Pamela Bottomley, APR - Executive Director

    Pamela Bottomley, APR - Executive Director

    Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

    Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

    She left her role as PR director for a major Vancouver advertising agency in 1991 and moved to her Nanoose Bay acreage where she operated Pamela Bottomley Public Relations until joining the PDBA in September 2011.

    Pam is an accredited member of the Canadian Public Relations Society and has studied business law and organization behaviour. She has served in many volunteer capacities in our community and is the Past-president of the Parksville-Qualicum Fish and Game Association.

  • Sandy Herle

    Sandy Herle

    Sandy Herle and her husband opened Close To You in 1991. Over the past 24 years, the store has expanded to what is now Close To You Ladies Fashion, Lingerie and Footwear, employing nine staff, and located in a 4300’ location at Corfield Centre.

    Sandy Herle and her husband opened Close To You in 1991. Over the past 24 years, the store has expanded to what is now Close To You Ladies Fashion, Lingerie and Footwear, employing nine staff, and located in a 4300’ location at Corfield Centre. Sandy has served on numerous boards, committees and with many organizations over the years of operating a business in Parksville. As well, she served on City Council and was Mayor of the City of Parksville.

    As a self-employed person since high school Sandy knows that we are only as successful as our neighbors and we will only grow with collaboration. Sandy currently serves as vice-chair of the Parksville Qualicum Beach Tourist Association, Chair of the Vancouver Island Economic Alliance, and as a committee member with the Career Centre for men and women looking to create private businesses within the Oceanside area.

    Sandy feels the Parksville Downtown Business Association is vital to the stability and growth of the downtown area.

  • Michelle Jones, Vice-President

    Michelle Jones, Vice-President

    Michelle Jones is a professional engineer and owner/principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on central Vancouver Island. Michelle is a founding member of the PDBA.

    Michelle Jones is a professional engineer and owner/principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on central Vancouver Island. Michelle is a founding member of the Parksville Downtown Business Association and has served the Board as Secretary/Treasurer.

    Michelle has been actively involved volunteering in the community since arriving in 1995 and is currently the Vice President of the Oceanside Development & Construction Association, and serves on the RDN Liquid Waste Advisory Committee; the City of Parksville OCP Advisory Committee; and the Parksville Chamber of Commerce Policy Committee.

  • Kristy Lotzien

    Kristy Lotzien

    Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our...

    Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our local businesses to recommend to tourists for places to eat, shop and play.

    She has owned a retail business, Soak Essentials Marketplace, for the past two years. The first 1.5 years it was located on Morison Ave. In July 2014, Soak Essentials Marketplace relocated to Craig St. Both of these locations in the BIA exposed Kristy to the broader needs of business owners in Parksville.

    Kristy is interested in promoting more downtown events, beautifying the Business Improvement Area, and making a more united and walkable downtown.

  • Carol Ormiston, Secretary-Treasurer

    Carol Ormiston, Secretary-Treasurer

    Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff  and is a staple in the Parksville Downtown community. We've grown because our customers love...

    Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff  and is a staple in the Parksville Downtown community. We'ver grown because our customers love our product selection and outstanding committment to service.

  • Arthur Wong

    Arthur Wong

    Arthur Wong’s 22 years in hospitality has taken him across the globe from Manila to Hong Kong to Shanghai to Cairo to California as well as Edmonton and Vancouver and now to Parksville. As current General Manager of The Beach Club Resort, Arthur’s goal is to ensure his hotel...

    Arthur Wong’s 22 years in hospitality has taken him across the globe from Manila to Hong Kong to Shanghai to Cairo to California as well as Edmonton and Vancouver and now to Parksville. As current General Manager of The Beach Club Resort, Arthur’s goal is to ensure his hotel becomes an active part of the community and to ensure that the resort becomes a destination of choice for all visitors and residents alike by delivering on exceptional resort experiences to each and every person who walk through the door.

    Arthur is an active member of the Rotary Club of Parksville AM as well as one of the board members of the Parksville Qualicum Beach Tourism Association.

  • Pamela Bottomley, APR - Executive Director

    Pamela Bottomley, APR - Executive Director

    Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

    Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

    She left her role as PR director for a major Vancouver advertising agency in 1991 and moved to her Nanoose Bay acreage where she operated Pamela Bottomley Public Relations until joining the PDBA in September 2011.

    Pam is an accredited member of the Canadian Public Relations Society and has studied business law and organization behaviour. She has served in many volunteer capacities in our community and is the Past-president of the Parksville-Qualicum Fish and Game Association.