Our Vision Statement:

"We are the catalyst for a vibrant and economically successful Parksville Downtown community"

PDBA Strategic Plan 2015

Our Bold Steps:

  • Strengthen relationships with key stakeholders
  • Enhance value for property owners
  • Be the marketing agent for Parksville Downtown
  • Galvanize our membership (Invite and Unite)
  • Be the champions of downtown revitalization

about the PDBA walking map

PDBA : Dedicated to promoting and enhancing Parksville Downtown.

We were incorporated as a not-for-profit Society in 2006 to administer Parksville’s downtown Business Improvement Area (BIA).

The City of Parksville’s municipal bylaw 1556 (see link righthand menu) outlines the boundaries of the BIA and what activities may be undertaken. The BIA extends from McMillan Street to McVickers Street and from Jensen Avenue to the waterfront.

Our work is funded by a levy on Class 5 and 6 commercially-assessed properties within the BIA. Our current five-year mandate runs to end of 2024. All businesses and owners of commercially-assessed properties within the BIA are members of PDBA.

We are managed and directed by a volunteer Board of Directors (see below). Our executive director is a management professional with an extensive background in strategic planning, corporate communications and marketing.

Meet the PDBA Board & Staff

Tami Frankford

Tami Frankford

Tami and her husband Jeff own Island Cleaning Supplies. They have been serving the community since 1996. Tami is also the Western Canadian sales manager for a global Canadian manufacturer. She has an extensive background in retail and manufacturing sectors in addition to marketing, strategic planning and budgeting.

“My passion is to be part of the continued revitalization and economic success of the Parksville Downtown business community, of keeping the community shopping locally, and of keeping Parksville Downtown a desirable tourist destination."

Sandy Herle, President

Sandy Herle, President

Sandy has been self-employed since high school and has always seen the value of the contributions business makes to the enrichment of communities. She opened Close to You in 1991 as an intimate lingerie boutique. Over the years it has expanded to include clothing and footwear. The store boasts local and international clients.

Sandy is a proud supporter of PDBA. “It enables us to work together as a team, form partnerships with other organizations, and strive to enhance our specific trading area while adding amenities and personality to our downtown core.”

Michelle Jones, Treasurer

Michelle Jones, Treasurer

Michelle is a professional engineer and principal of Timberlake-Jones Engineering, a civil engineering firm specializing in municipal and land development engineering on Central Vancouver Island. She is a founding member of the Parksville Downtown Business Association and has served on the Board as president and treasurer.

Michelle has volunteered in the community since arriving in 1995, and has served on numerous boards and committees. She is currently president of the Oceanside Development & Construction Association.

She is also a commercial property owner in Parksville Downtown, and promotes revitalization as a way to improve business opportunities and enhance property values.

Terry Kerr

Terry Kerr

Terry and his family moved to Parksville in 2010 from Calgary and says they couldn’t be happier about that decision. While the early years of running a business in Parksville had challenges, his business, Bayview Strata & Rental Services, is now a established leader in strata and rental property management, with offices in Parksville, Courtenay and Campbell River and 20 employees.

Before joining the Board of PDBA, Terry was an executive board member of the Parksville and District Chamber of Commerce.

“I understand the struggles of doing business in a small market like Parksville. It is important for organizations like PDBA to be the voice of business because most owners are focused on the success of their business. I have seen too many businesses close and I know we can do better. I want to be be a contributing factor in Parksville Downtown’s success.”

Kristy Lotzien, Vice-president

Kristy Lotzien, Vice-president

Kristy Lotzien moved to Parksville in 2008 with her family as co-owners and managers of the Ocean Sands Resort on Resort Drive. This position enabled her to learn the demographics and flow of our resort traffic. She also quickly acquired a vast knowledge of our local businesses to recommend to tourists for places to eat, shop and play.

She has owned a retail business, Soak Essentials Marketplace, for the past two years. The first 1.5 years it was located on Morison Ave. In July 2014, Soak Essentials Marketplace relocated to Craig St. Both of these locations in the BIA exposed Kristy to the broader needs of business owners in Parksville.

Kristy is interested in promoting more downtown events, beautifying the Business Improvement Area, and making a more united and walkable downtown.

Carol Ormiston

Carol Ormiston

Carol Ormiston celebrates 25 years as an owner of the Home Hardware store in Parksville, Carol and her husband Bill, are not sitting still. Our store employs 14 full- and part-time staff and is a staple in the Parksville Downtown community. We've grown because our customers love our product selection and outstanding committment to service.

Permelia Parham

Permelia Parham

Permelia is a Certified Body Code & Emotion Code Practitioner

Through her company, Vibrational Healing, she provides energy healing sessions, individual consultations and workshops teaching strategies on how to expand self-awareness and be empowered to make positive life changes.

Aki Shah

Aki Shah

Aki is the owner and pharmacist at Tablet Pharmacy. He moved from the Lower Mainland to Parksville in 2018 with his family, after completing his studies in Saskatchewan and Australia.

Table Pharmacy is an independent community pharmacy and does not have a franchiser. Aki is passionate about supporting local business. He left his job at a big chain store in Vancouver to help smaller communities like Parksville Downtown. “I wanted to bring back meaning to the words, ‘community pharmacy.’ I believe that you can’t buy happiness but you can buy local, and that is kind of the same thing.”

Aki says PDBA is vital for the economic and social development of our lovely beachside city.

Nicole Thomas

Nicole Thomas

Nicole is a business account manager with RBC Royal Bank. She returned to Parksville with her husband in 2016 after a 20 year absence and wanted to be involved in the development and growth of the City she is happy to call home again.

Over half her 20 year career with RBC has been in the business manager role so it made sense for her to be part of PDBA. She grew up and worked in a family-owned business in the hospitality sector, so business is in her blood.

“I’m excited to be part of something as amazing as the PDBA, and I cannot wait to see what the organization can do to highlight the wonderful Business Improvement Area, develop growth opportunities, and make it thrive.”

Pamela Bottomley, APR - Executive Director

Pamela Bottomley, APR - Executive Director

Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

She left her role as PR director for a major Vancouver advertising agency in 1991 and moved to her Nanoose Bay acreage where she operated Pamela Bottomley Public Relations until joining the PDBA in September 2011.

Pam is an accredited member of the Canadian Public Relations Society and has studied business law and organization behaviour. She has served in many volunteer capacities in our community and is the Past-president of the Parksville-Qualicum Fish and Game Association.