Member Benefits
From wayfinding to Youth Ambassadors and Christmas lighting.
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Television Campaigns

Parksville Downtown. For Every Season. For Every Reason.

Spring/Fall 2016 - "More than Just a Pretty Beach"

Take a stroll downtown with Henry starting at the beach, heading to some local shops, then stopping of for a coffee with friends. You can do it all downtown Parksville.

Fall 2013/Spring 2014 - "For Every Season. For Every Reason"

We are pleased to present you with our second TV commercial video spot promoting Parksville Downtown and its business district.

Fall 2012/Spring 2013 - "The White Bike"

We are pleased to present you with our first TV commercial video spot promoting Parksville Downtown and its business district. Enjoy the ride!

Print Campaigns

Oasis Magazine

PDBA has used this quarterly regional lifestyle magazine since its inception in 2013 to keep Parksville Downtown top of mind with a niche audience.

Fall for the City
The Season in the City
Spring into the City
Summer in the City

Our Town Series

This series in the Parksville Qualicum Beach News, begun in 2013, has promoted our key business sectors: food and beverage, fashion, home, and services.

Home-Making: Downtown-Style!
Feed Your Inner Foodie
Get Your Gorgeous Here!
Professional: All Ways Part 1


We have always supported the Season in the City with significant advertising investment. In 2014, we launched our annual North Pole-apalooza promotion, and in 2015 our Bright Friday Christmas Light-Up event.

North Pole-apalooza
Tis Season in the City

Discovery Guide

We invest in the Parksville Qualicum Beach Tourism Association annual Discovery Guide to take our message to visitors.

Special Opportunities

The ads below were developed to take advantage of specialty print products, such as the Sandcastle Competition Guide and the Parksville Qualicum Beach News “Day in the Life” insert.

Special Opportunities
Day in the Life

PDBA Projects

Placemaking & Wayfinding

Placemaking & Wayfinding

A wayfinding system is being installed throughout the BIA, in partnership with the City of Parksville, to improve the connection between the oceanfront Community Park and the commercial area, provide a sense of place, and boost the economy.

Our colourful street banners define the boundaries of the Business Improvement Area. Our branded crosswalks and street signs add to the downtown vibe.

View the Presentation Wayfinding Presentation Boards

Advertising & Promotions

Advertising & Promotions

A key member benefit is this website, and its business directory. Print, TV, social media campaigns, and seasonal promotions keep Parksville Downtown top-of-mind.

Our quirky downtown walking map encourages discovery.

View & Download the Map

Downtown Youth Ambassadors

Downtown Youth Ambassadors

Our team spends the summer helping locals and visitors find shops and services, and connecting with our members. They also report to our Board and City Council about issues and opportunities.

View 2019 Youth Ambassadors Report



We run our popular North Pole-apalooza Enter-to-Win promotion, and celebrate Bright Friday--our annual Christmas light-up-- to give back to the community that supports downtown year round.

View North Pole-apalooza Ad View Christmas Light-Up Ad

Grant Programs

Grant Programs

PDBA offers grants to businesses and property owners wishing to improve the appearance or security of their premises. We have provided funds to Parksville Home Hardware, Hofinger’s U-Brew, Bodyworks Gym, SOS, Fireside Books, among others.

Facade Grant ApplicationSafety & Security Grant Application



We sponsor key community events such as Beach Festival, Canada Day and Sunset Cinema to bring our message to thousands of people, and lever BIA levy funds.

View Sandcastle Ad

Marketing & PR Advice

Marketing & PR Advice

Advice on marketing, public relations and business planning is available to members from our staff. No charge!

Pamela Bottomley's background includes years as a journalist—including stints with the Winnipeg Free Press, The Vancouver Sun and The Northern Miner—before beginning her career in public relations, strategic planning and communications management.

She left her role as PR director for a major Vancouver advertising agency in 1991 and moved to her Nanoose Bay acreage where she operated Pamela Bottomley Public Relations until joining the PDBA in September 2011.

Pam is an accredited member of the Canadian Public Relations Society and has studied business law and organization behaviour. She has served in many volunteer capacities in our community and is the Past-president of the Parksville-Qualicum Fish and Game Association.

Send Pam an Email

Graffiti Information

Graffiti Information

PDBA recommends property owners consider applying special graffiti resistant coatings to their buildings. Graffiti is best discouraged by removing it right away. First, take pictures of it and report it to the RCMP. Property owners are responsible for graffiti removal under the City’s Bylaw 1383.

View Parksville City Bylaw 1383